Agriculture marketing channel and different sectors involved in Agriculture
Agriculture marketing is the sum of all the steps involved in moving an agricultural product from the farm to the consumer. Nepal being agriculture based country the importance of agriculture marketing is very high. Every farmer should have proper knowledge of agriculture marketing to increase the production and to raise their economic condition. Agriculture marketing involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers needs. Various medium or channels plays their important role in agriculture marketing. The channels in the product marketing include farmers, traders, wholesalers, processors, importers, exporters, marketing cooperatives, regulated market committees and retailers. Farmers are the major contributor for agriculture good production whereas the others channels like traders, wholesalers, marketing channels etc. plays important role in marketing of the product. Agriculture marketing ...
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